The world will benefit when economy supports well-being. We are about creating an inclusive values-based economy. The aim is to maximize investment flows into sustainability initiatives by highlighting the benefits of triple bottom line investing. The Definition Of TBLI Triple bottom line (abbreviated as TBL or 3BL) is an accounting framework with three parts: social, environmental (or ecological) and financial. These three divisions are also called the three Ps: people, planet and profit, or the "three pillars of sustainability". (Source: Wikipedia). The "I" stands for investing and thus as a whole refers to investments made involving the aforementioned, three bottom lines, instead of just one.